The answer is a pretty simple and very clear NO! But it seems that there sense of their own importance is coming to a different conclusion. But let me go back a few steps:
I get regularly fliers, A5 cards, letters or brochures from estate agents in my letterbox. They either want to offer me some of their properties or – and that is even more often the case – want me to sell my apartment by using their services. They won’t get anywhere with me, because I am renting my apartment and therefore won’t have anything to sell, but let’s leave that little “oops” aside for now and assume we had something to sell.
What do you think would be important information that I would be interested as a potential seller? Maybe their success rate? Maybe an estimate how much money I would get? Maybe an estimate how long it would take to sell? Maybe the amount they want from me in fees? Maybe their experience? I guess it would be some or all of these!
The A5 card that I found in my letterbox last week had four pictures of houses on them. three were for sale and one was sold and for all the price was specified, so the message of the pictures was “We want to sell a property to you!” but then the two line service description suggested that they will give me a free valuation for my property and a free “unique” report about what’s selling in my neighbourhood. So clearly THAT message was “We want to sell your property!” Sounds like mixed messages to me!
But then you turn the card around and all you see is the mugshots (portrait photos) of 18 (!!) people and I have to guess that they are the company’s employees. Just mugshots and names! No information about their experience, area of responsibility, just a picture. … Is this probably the least important information I need about my estate agent? Do I really care how he or she looks? – I absolutely do NOT care! If I was a potential client, I would just want them to get me the max amount of money!
So why do they show the mug shots of 18 people on that card?
I can only conclude that Estate Agents think they are big celebrities where seeing their picture will make me nearly automatically buy their product!?
There are professions where the face/picture is a big part of the brand and is needed for their self-advertisement. A model, a singer, a sports person and even some politicians need to be recognised to do effective marketing. But an estate agent?????
This was the promotional card from just one estate agent, but this is no exception! All four or five last fliers etc that I got from the same profession in the last few weeks had pictures on them. Odd!!